According to Nation Commercial Information Center of China , the cumulative growth of apparel retail sales value from January to June was 9.82%, compared to the same period in the last year(21.81%) decreased by 12% . It is worth noting that, the cumulative growth of apparel retail sales volume from January to June was only 0.99%.This means that the apparel retail sales growth mostly from price’s increasing. The reporter learned that, the cumulative growth of apparel retail sales in the first half of last year more than 20%,but growth in the first half of this year has not exceeded 10%. However, from the beginning of the second quarter, clothing retail sales began to pick up. Analysts believe that, Sales growth is mainly due to promotional activities in holidays.

Recently, several clothing brands listed companies released the first-half results.The results showed not encouraging. Mass leisure brand-Semir has announced the first-half performance reporting. Net profit was expected to decline 35%~45% in the first half; High-end men’s clothes brand-SINOER reduced their expectation, expected its net profit growth from 20%~50% cut to 0~20%. Rising rent in quality shops, is a great test for operation ability of domestic fashion brands .

According to the latest research results in China industry information center , In 2011, 2812 shopping centers in 106 cities across the country, rent had a more than 30% rise in quality shops.