Huntsman Textile Effects is pleased to announce the launch of some exciting new effects at this years ITMA Asia and CITME. This fair, which promises to feature a mega showcase of cutting edge solutions for textile makers, will be able to live up that promise as Textile Effects will present some of our latest innovations in sustainable products and processes that demonstrate our commitment to supporting our customers and the environment.

Top of the list of products being showcased will belong to our popular and innovative HIGH IQ. This brand has continually been growing its range of effects and has recently been enhanced by some new finishes.

 HIGH IQ Launch of new Water Repellent and Freshness Effects

o Clean and Dry Comfort is a durable repellent effect leaving the wearer feeling constantly dry and comfortable

o Freshness in two new varieties for a modern society. Freshness on Demand is laundry lasting whereby consumers can actually choose a scent to match their mood!

o Active Freshness comes with a built-in antibacterial which protects the wearer from malodors.

All of these new effects fit in fully with Huntsman??s philosophy of sustainability.

Whether it is HIGH IQ Active Comfort, Cool Comfort, Easy Care, Lasting Color and Sun Protection or Sun Protection for Kids, every finish in the High IQ range contributes actively to resource saving by using less water and energy and thanks to lasting performance.

Innovation at Huntsman is not limited to High IQ, and you can expect to find other novelties on exhibit including new agents which enhance the quality of textiles on the one hand and make wet processing more efficient and economical. And not least, our flagship products which perfectly underline Huntsman as prime innovator.

Visit us at our booth and secure yourself a real life demonstration of how Huntsman Textile Effects focus on sustainability is more than just words.

Huntsman is a global manufacturer and marketer of differentiated chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has more than 11,000 employees and operates from multiple locations worldwide. The Company had 2009 revenues of approximately $8 billion.