Messe Frankfurt is set to add another member to its Texworld Brand Family: the company announced the launch of Texworld Istanbul and with this enlargens its portfolio of fairs in Turkey. Texworld Istanbulwill take place from 4th to 6th of November, 2014, for the first time at the Lütfi K?rdar International Convention & Exhibition Center in central Istanbul. In the year after that, it will enter the traditional cycle offashion fabrics fairs and it will take place twice a year in Istanbul, thebusiness and trade center of the Turkish Republic and the entire region.

"The launch of Texworld Istanbul marks a very exciting point in the development of Messe Frankfurt in Turkey", explains Detlef Braun, Member of the Board of Management of Messe Frankfurt Exhibition GmbH. "In the last ten years, our company has led the path for manyTurkish textile professionals to a variety of international markets byoffering high-quality fairs all across the globe. Now we are bringing the international fashion fabrics manufacturing base to Turkey."

Texworld Istanbul will reflect all product groups that are part of all other apparel fabric brand events around the world: cotton and blends, denim, shirting, linen and hemp, wool and wool aspects, embroidery and lace, silk and silky aspects, prints, functional fabrics, knitted fabrics, trims and accessories. A special feature of the fair willbe the focus on Asian fabrics manufacturers. Next to them, there willbe manufacturers from traditional and new markets from all over the world. Aleksandar Medjedovic, Managing Director of Messe Frankfurt Istanbul, the company's Turkish business unit, explains: "This mix of international exhibitors is the unique concept of Texworld fairs."

Texworld Istanbul will target buyers and professional visitors from Turkey and from the surrounding region. This includes the Middle East and the Gulf States, Central Asia, Russia, Southeastern Europe and North Africa. "Istanbul is a very convenient location to reach forall these countries, with several daily flight connections to all major business centers in those regions. This will add to the dynamic trade environment of Texworld Istanbul, which will be a new meeting point for Asian and global fashion fabrics manufactuers and their buyers from those fast-moving regions", explains Medjedovic.

Turkey currently ranks as the 16th largest economy in the world andhas experienced impressive growth rates in the past few years. In 2012, the textile industry accounted for 10.3 % of the total export volume from Turkey and in 2013, the total textile materials imports into Turkey mounted to some 12 billion US $. Turkish manufacturersof fashion and clothing use domestic and imported fabrics alike. Import volumes from Asian manufacturing centers have been on the increase, in Turkey and in many countries of the region, reflecting the need of new partnerships for purchasing and manufacturing.